(originally posted on: 2017-10-14, republished on 2018-10-31for webpoly)
Halloween is here but you must avoid website horror. Here is a list of conversion-killer monsters that can attack your website and the actions you must take to exorcise those scary mistakes away from your business site.
Most common website monsters
1. The Vampire
Is your traffic being drained by a vampire website?
If you're regularly promoting your website to people but nobody is filling your contact form, signing your newsletter, downloading your offer or concluding a purchase on your website, you may be dealing with a case of a vampire website.
Does your website have a high bounce rate?
Then the vampire website can drain the blood out of your business if you don't pay attention to it.
So how do you stop it sucking the clients out of your sales funnel?
How to kill it
Monitoring your website traffic.
Installing analytics code in your website pages will allow you to see where visitors are leaving your website and which pages are getting more access than others so you will be able to stop the traffic blood-sucking by implementing the necessary changes.
Don't rely solely on data from analytics. Combine it with information you get from your existing and potential customers to gain a better insight.
You can also define metrics for each specific task you want to monitor within your website, so you can inspect where your visitors are disappearing and stop losing them for this monster.
2. The Frankenstein
You created you own website yourself.
The idea made you feel like a genius inventor. You wanted it to reflect your personality and be your business image and likeness.
But you didn't know Design or how to code so you downloaded some cheap graphics and used a website builder and now it's not how it was supposed to look.
It has no consistency, no visual identity, the parts don't seem to match and nothing seems to be stitched well together because you couldn't fix coding bugs.
Now it's scaring your visitors away and you're too embarrassed to show it to potential clients.
How to kill it
You need a website redesign.
You'd need so many small web design surgeries to make this big monster look decent that it's certainly better to rebuild it.
Scream for professional help and make your new website a success!
3. The Haunted
Your website looks classy and is pretty cool but one ever comes near.
No living soul. This stylish mansion is abandoned in an isolated corner of the world wide web.
Gone were the days that you could simply build a website and hope that people would find it.
You put so much effort and did everything by the book and now it's that sepulchral silence.
How to kill it
Update it with content, get it indexed by search engines and start promoting it on social media.
Keep the evil spirits away by letting the sun shine in.
4. The Zombie
Your website seems like a Zombie themed horror B-movie.
It's probably not mobile-friendly, let alone responsive.
And some parts of it are starting to fall apart.
How to kill it
Good news. There's a vaccine to revert the zombification process.
First it needs maintenance; clean unused code, fix bugs, update content and software and delete old stuff.
Unless it's not responsive.
Then it may be too late for your old website.
We did what we could to save it, but it was already in advanced state of decomposition.
It's not responding to mobile and tablet and I'm afraid we might need to sacrifice it for the sake of saving the web.
Let it rest in peace.
You will find comfort with a new professional-looking website.
Protect your business revenue by invest on your website to attract more customers and keep your audience engaged and enjoy the sweet treats of success.
Wish you all a Happy Halloween!
Keywords:
website tips
halloween
holiday
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